Self-branding is a very unnatural thing. It involves removing ourselves from the day-to-day, stepping back and looking at what we collectively represent. Generally it’s much easier branding another organisation than it is your own.
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We were asked by the client to create an advert to showcase their new Star Wars Match game and show its portability. We got our creatives and copywriter together and brainstormed the concept. We came up with the idea of showing a family camping in the woods and two kids playing the game inside their...
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