WARNER BROS. GAMES
LEGO Star Wars: The Force Awakens Intergrated Campaign
WARNER BROS. GAMES
LEGO STAR WARS / INTERGRATED CAMPAIGN
Following the Disney reboot of Star Wars in Q4 2015, June 2016 saw Star Wars make its long-awaited return to the immersive and creative world of LEGO.
Strategy
Audience Segmentation
Programmatic Media
Social Media Toolkit
Digital OOH
Press Kit
Creating an audience focused global toolkit for a targeted approach
Working with Warner Brothers Entertainment, Eye-D produced the global suite of online advertising creative, including the complete development of all advertising formats in HTML5 for the launch of LEGO Star Wars: The Force Awakens on Playstation Four and Xbox One.
Our objective was to deliver a global toolkit that could be used by Warner Bros’ local territory offices, across three key phases of its launch campaign. The campaign also pushed the boundaries of each creative format and created maximum impact with both existing and new fans of the LEGO Star Wars franchise.
STANDARD / RICH MEDIA
HOMEPAGE TAKEOVER
