LYCAMOBILE
LycaMobile Student Branding
WORK / LYCAMOBILE
LYCAMOBILE / BRAND STRATEGY
Lycamobile’s signature selling point is to connect friends and family around the world. In 2016, Eye-D were approached by Lycamobile’s Student Acquisition team to evaluate their existing brand identity and recommend how best to position themselves to the millennial market moving forward.
Strategy and Data Analysis
Audience Segmentation
Programmatic Media
Social Media Toolkit
Guerrilla Poster Campaign
Branding
We gave Lyca a voice that students will listen to
Following an extensive Discovery and Planning stage we uncovered insights about their brand positioning and competitors’ landscape which would lie at the base of a sound strategic response.
PILLARS: IDENTIFYING AND DISECTING THE AUDIENCE
POSTER & LEAFLET DESIGN
We created a set of guidelines and layout systems for poster and leaflet designs to set the boundaries for what Lyca’s internal design team can and can’t do.
SOCIAL MEDIA CONTENT
Students want to spend money on what’s important to them, not things like bills and phone contracts. They essentially aim to live a carefree and easy lifestyle. The social campaign we created picks up on “Student Truths” and uses the campaign tagline: More Money For What Matters.
