WINNING MOVES
LEX GO TVC
WINNING MOVES
CONCEPT GENERATION
CREATIVE DIRECTION
PRODUCTION
POST-PRODUCTION
LEX GO TVC production
Lex Go was Winning Moves’ brand-new product that entered the toys and games market late in 2017 and we were the chosen agency to create the game’s very first TV creative.
Our communication objectives for the game were that it’s family-friendly, portable, fast-paced, extremely fun, and competitive. Given the timings of the TV campaign it was also an objective to make summertime a key focus.
PRODUCTION
The TVC was produced over several weeks to fairly tight time and budget constraints. Once we had the right script, the right plutonic family casted and all props designed and set up, we delivered a very seamless one-day shoot in a green-screen studio. The following week was spent in post-production to create exciting and fast-paced 30″/20″/10″ edits. We also did TV trafficking for audiences nationwide.
