EYE-D CREATIVE

WARNER BROS. GAMES

LEGO Marvel Super Heroes 2
Social media

WARNER BROS. GAMES

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WORK / LMSH2

For LEGO Marvel Super Heroes 2, we were appointed to create a unique social media strategy and content plan that excites fans of LEGO, Marvel and Warner Bros Interactive Entertainment for their post-launch campaign.

CONCEPT GENERATION
CREATIVE DIRECTION
MOTION GRAPHICS
3D ANIMATION
SOCIAL MEDIA

More content equals more hours of entertainment

In order to re-engage and retain their existing fans and players, LEGO Marvel Super Heroes 2 have decided to release a number of new and exciting Marvel characters as downloadable content (DLC) into the game. To date, some of the DLC releases have included: Black Panther, Cloak & Dagger, The Runaways and Avengers: Infinity War.

BLACK PANTHER POSTER PARODIES

These social posts to announce the Black Panther DLC were a spoof of the theatrical version, including their copyline.

ANIMATED POSTER

We produced a cinemagraph of the key art to stand out and make an impact in the newsfeed.

MARVEL INFINITY WAR

With the early 2018 hope for Marvel Avengers: Infinity War, Warner Bros released the Thanos Level and Character Pack. It’s an action-packed DLC where players could play as Thanos and take on the Avengers.

INTERACTIVE INSTAGRAM STORIES

We wanted to showcase Thanos’ Gauntlet in all it’s glory, while also having a bit of fun using Instagram Stories. The following Stories we created were viewed by millions of LEGO and DC fans.

CLOAK & DAGGER

We created some comic book inspired illustrations to showcase
the Cloak & Dagger DLC.

THE RUNAWAYS

For the popular Hulu series, Marvel Runaways, we used the show’s posters as inspiration for these social posts, giving them the LEGO treatment.

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© Eye-D Creative Ltd. 2017