THE FA
England
Event Rebrand
THE FOOTBALL ASSOCIATION
THE FA CUP SEMI FINAL / FINAL 2016
England announced a new and exciting brand vision for their last matches before the 2018 World Cup in Russia. The new graphical style which had iconic players from each team, hand illustrated was a step away from the more conservative brand approach.
Fan engagement
Concept generation
Creative Direction
Motion graphics
Film animation
Social media
England up against the very best
The graphical styles and brand fluidity allowed us to use a combination of colour from each team. Colour combinations helped create an engaging visual language adding excitement and anticipation to a amazing set of fixtures.
BESPOKE EVENT ANIMATION
England’s dynamic creative style forced us to develop animation templates which needed to be updated with new team assets for each event and allow each event to have a unique feel.
We created over 400 unique assets for the combined events. Utilizing the new colours and graphics really brought the stadium to life when England played against the two best teams in the world
CONTENT DELIVERY
To help promote these events we used some of our templates across multiple screens. The core Team v Team graphic was used across the stadium externally and internally, online and for the first time on DOOH screens.
DIGITAL OUT OF HOME
To help promote these events we used some of our templates across multiple screens. The core Team v Team graphic was used across the stadium externally and internally, online and for the first time on DOOH screens.
