EYE-D CREATIVE

THE FA

England brand in motion

THE FOOTBALL ASSOCIATION

A new England, full of fast, fearless, hungry young lions

WORK / THE FA

BRANDING FOR MOTION

Our brief was to create a fresh and engaging digital experience that personifies England’s new identity and engages with fans at every touchpoint of their match-day experience.

Fan engagement
Concept generation
Creative direction
Motion graphics
Animation
Social media

A motion brand guideline for England

Creative within the football industry has significantly changed in recent years, with brands moving towards a bolder, more creative approach that reflects youth culture and the evolving landscape of social media.

Our approach was to create a fresh and engaging visual identity that personifies this new England team as fast and fearless hungry young Lions.

In order to accurately create this new visual language across all of Wembley’s in-stadia screens, we produced our very own motion brand guideline which translated The FA’s own print guidelines effectively for use across digital media.

The result was a suite of high performing graphics that delivers context and storytelling throughout the entirety of a fans match-day experience at Wembley Stadium.

Have a project? Send a friendly mail
to [email protected]

Instagram
Twitter

© Eye-D Creative Ltd. 2017