THE FA
England brand in motion
THE FOOTBALL ASSOCIATION
BRANDING FOR MOTION
Our brief was to create a fresh and engaging digital experience that personifies England’s new identity and engages with fans at every touchpoint of their match-day experience.
Fan engagement
Concept generation
Creative direction
Motion graphics
Animation
Social media
A motion brand guideline for England
Creative within the football industry has significantly changed in recent years, with brands moving towards a bolder, more creative approach that reflects youth culture and the evolving landscape of social media.
Our approach was to create a fresh and engaging visual identity that personifies this new England team as fast and fearless hungry young Lions.
In order to accurately create this new visual language across all of Wembley’s in-stadia screens, we produced our very own motion brand guideline which translated The FA’s own print guidelines effectively for use across digital media.
The result was a suite of high performing graphics that delivers context and storytelling throughout the entirety of a fans match-day experience at Wembley Stadium.
