KING
KING
Video content
WORK / KING
KING / VIDEO CONTENT
After an extensive pitch process, Eye-D were appointed by global entertainment company King as their dedicated motion and production team working on their hugely successful saga series to create a minimum of 10 promotional videos per month for games including, Candy Crush Saga, Farm Heroes Saga, Pet Rescue Saga and Bubble Witch Saga.
Concept Development
Storyboarding
2D / 3D Character Animation
360 Video
Social Media
Attention all sugar addicts
Our responsibility is to create a suite of promotional videos that are optimised towards each game’s key features, while educating players on the new tips and tricks for completing the hardest levels within each game.
CANDY CRUSH SAGA
TIP VIDEOS
The production process is analytical and utilises data from King’s own global marketing team to optimise each video with the aim of increasing engagement and conversion in-game.
The result is an agile process that allows both King and Eye-D to innovate quickly while remaining organised and demonstrating a high-level of attention to detail.
