EYE-D CREATIVE

WARNER BROS. GAMES

LEGO Star Wars: The Force Awakens Intergrated Campaign

WARNER BROS. GAMES

Awakening the force in a new generation

WORK / LEGO STAR WARS

LEGO STAR WARS / INTERGRATED CAMPAIGN

Following the Disney reboot of Star Wars in Q4 2015, June 2016 saw Star Wars make its long-awaited return to the immersive and creative world of LEGO.

Strategy
Audience Segmentation
Programmatic Media
Social Media Toolkit
Digital OOH
Press Kit

Creating an audience focused global toolkit for a targeted approach

Working with Warner Brothers Entertainment, Eye-D produced the global suite of online advertising creative, including the complete development of all advertising formats in HTML5 for the launch of LEGO Star Wars: The Force Awakens on Playstation Four and Xbox One.

Our objective was to deliver a global toolkit that could be used by Warner Bros’ local territory offices, across three key phases of its launch campaign. The campaign also pushed the boundaries of each creative format and created maximum impact with both existing and new fans of the LEGO Star Wars franchise.

STANDARD / RICH MEDIA

HOMEPAGE TAKEOVER

SOCIAL TOOLKIT

Instagram / Facebook

We we’re tasked with creating an engaging social content strategy for the release of LEGO Star Wars, with a wealth of tongue-in-cheek video content, we were able to leverage Instagram’s most popular hashtags with some rather interesting creative results.

SOCIAL TOOLKIT

Instagram / Facebook

We we’re tasked with creating an engaging social content strategy for the release of LEGO Star Wars, with a wealth of tongue-in-cheek video content, we were able to leverage Instagram’s most popular hashtags with some rather interesting creative results.

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© Eye-D Creative Ltd. 2017