EYE-D CREATIVE

THE FA

The Emirates
FA Cup Stadium Content

THE FOOTBALL ASSOCIATION

The sport, the glory and the fans

WORK / THE FA

THE FA CUP SEMI FINAL / FINAL 2016

Arguably the most famous domestic competition in the world, The FA Cup, has produced some of English footballs most iconic moments and is partly responsible for Wembley’s status as ‘The Home of Football’.

Fan engagement
Concept generation
Creative Direction
Motion graphics
Film animation
Social media

StadiumVision experience at Wembley Stadium

Wembley Stadium needed to build anticipation and excite the 90,000 fans attending the FA Cup semi-finals and final. It was Eye-D’s responsibility to design and develop over 800 unique communications to provide a rich and engaging experience for these fans.

Utilising the latest stadium technology and insight we were able to deliver targeted communications and serve engaging content, communicating key pieces of information at different periods during the event. Our aim was to take the first step in creating a more personalised fan experience.

FAN ENGAGEMENT

Sports teams recognize the value and importance of fan engagement, and in recent years, more time and resources have been dedicated to deepening the relationship between sports entities and their fans. The next generation of fan engagement becomes translating that communication into revenue and action, whether it is real life interaction or ticket purchases.

STADIUMVISION

StadiumVision is a leading Cisco-based system that allows for animated and static content to be shown inside of stadiums. Eye-D has been at the forefront of developing content with Wembley to enhance a fans experience for some of the biggest sporting calendar events on an annual basis. We have been able to create targeted communications for various teams, as well different demographics based on the segmentation of the stadium into specific zones.

SOCIAL MEDIA CONTENT

Eye-D creates engaging social content that pushes stadium-goers to interact with the screen content on display. In the past, stadium screens have been used functionally for utility messaging and as a basic communication device. Ensuring fans are engaging with screens and being able to take that experience beyond the stadium is a integral to creating awareness for “The Wembley Experience” helping to drive ticket sales and ultimately filling the stadium.

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