Student Acquisition Campaign
Call the world for less
Lycamobile's signature selling point is to connect friends and family around the world. In 2016, Eye-D Creative were approached by Lycamobile's Student Acquisition team to evaluate their existing brand identity and recommend how best to position themselves to the millennial market moving forward.
Following an extensive Discovery and Planning stage we uncovered insights about their brand positioning and competitors’ landscape which would lie at the base of a sound strategic response.
Through our creative we helped Lycamobile build brand re-appraisal with international students across all UK universities.
Millennials turn to brands that can offer maximum convenience at the lowest cost.
Strategy, Branding, Social Media