Lego Star Wars:
The Force Awakens
There’s been an awakening...
Have you felt it?
Following the reboot of Star Wars in Q4 2015, this spring saw Star Wars make its long-awaited re-turn to the immersive and creative world of Lego.
Working with Warner Brothers Entertainment, Eye-D Creative were responsible for producing the global suite of online advertising creative, including the complete development of all advertising formats in HTML5 for the launch of LEGO Star Wars: The Force Awakens on Playstation Four and Xbox One.
Our objective was to deliver a global toolkit that could be utilised by all local territory offices, across three key phases of their launch campaign. The campaign also pushed the boundaries of each creative format and created maximum impact with both existing and new fans of the Lego Star Wars franchise.
Chewie, we're home!
Online Advertising, Digital Out of Home, Social Media, Content Strategy, Video Production