By Jesse Cogswell

Announcing our involvement
on LEGO DC Super-Villains

It’s been all cloak and dagger in the office since the beginning of the year when we won a pitch with Warner Brothers International Entertainment. Prying family and friends have been kept at bay, with the cryptic response; “chaos is coming”.

We are now more than delighted to finally announce our involvement as lead global creative agency on LEGO DC Super-Villains, following it’s worldwide announcement on the 30th May.

We’re responsible for the game’s global brand strategy, including the creation of all key marketing materials, such as, the game’s villainous key-art (below); the strategic campaign plan which includes six key phases, intended on cementing excitement and purchase intent all the way through to launch, and finally we’re also the owners of the game’s social media strategy, which also includes the creation of all social media content and the management of Warner Bros’ owned channels.

We’re incredibly excited and proud to be working on such a successful and globally recognisable franchise and can’t wait to show you all more as the campaign develops over the coming weeks and months.

It’s good to be bad!